Value chain of an online coffee shop
Nine components of an online coffee shop from the user's need down to hosting: positions from the specification on a visibility and evolution plane with four named stages, dependency lines, two dashed arrows for planned movement and an inertia bar on roasting. The description lists the components from the most visible down. Illustrative map, with a phone variant.
Value chain of an online coffee shop
examples/coffee-shop-chain.json{
"schemaVersion": 1,
"type": "valuemap",
"title": "Value chain of an online coffee shop",
"source": "Illustrative map of a small online retailer",
"width": 900,
"height": 560,
"mobile": {
"width": 380,
"height": 640
},
"valuemap": {
"components": [
{
"id": "customer",
"label": "Coffee at home",
"visibility": 0.97,
"evolution": 0.62
},
{
"id": "shop",
"label": "Web shop",
"visibility": 0.84,
"evolution": 0.55
},
{
"id": "subscription",
"label": "Subscription",
"visibility": 0.76,
"evolution": 0.3,
"movesTo": {
"evolution": 0.55
}
},
{
"id": "payment",
"label": "Payment",
"visibility": 0.62,
"evolution": 0.88
},
{
"id": "roasting",
"label": "Roasting",
"visibility": 0.5,
"evolution": 0.35,
"inertia": true
},
{
"id": "shipping",
"label": "Shipping",
"visibility": 0.44,
"evolution": 0.78
},
{
"id": "recommendation",
"label": "Taste matching",
"visibility": 0.58,
"evolution": 0.12,
"movesTo": {
"evolution": 0.34
}
},
{
"id": "beans",
"label": "Green beans",
"visibility": 0.28,
"evolution": 0.8
},
{
"id": "hosting",
"label": "Hosting",
"visibility": 0.16,
"evolution": 0.93
}
],
"dependencies": [
{
"from": "customer",
"to": "shop"
},
{
"from": "shop",
"to": "subscription"
},
{
"from": "shop",
"to": "payment"
},
{
"from": "shop",
"to": "recommendation"
},
{
"from": "subscription",
"to": "roasting"
},
{
"from": "subscription",
"to": "shipping"
},
{
"from": "roasting",
"to": "beans"
},
{
"from": "shop",
"to": "hosting"
},
{
"from": "recommendation",
"to": "hosting"
}
]
}
}Source: Illustrative map of a small online retailer
Show chart data
| Component | Visibility | Evolution | Stage | Moves to | Inertia | Needs |
|---|---|---|---|---|---|---|
| Coffee at home | 97% | 62% | Product | Web shop | ||
| Web shop | 84% | 55% | Product | Subscription, Payment, Taste matching, Hosting | ||
| Subscription | 76% | 30% | Custom | 55% | Roasting, Shipping | |
| Payment | 62% | 88% | Commodity | |||
| Taste matching | 58% | 12% | Genesis | 34% | Hosting | |
| Roasting | 50% | 35% | Custom | yes | Green beans | |
| Shipping | 44% | 78% | Commodity | |||
| Green beans | 28% | 80% | Commodity | |||
| Hosting | 16% | 93% | Commodity |