chartletv0.21.0

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Why a good product brings the next customers

Five steps on a ring with numbered dots and their labels outside, and a hub in the middle that every step feeds through a dotted link with a label of its own. In the HTML profile each step is a focus link that keeps its neighbours and the hub and dims the rest. The description names the hub and every link label. With a phone variant. Illustrative steps.

Why a good product brings the next customers

examples/growth-flywheel.json
{
  "schemaVersion": 1,
  "type": "cycle",
  "title": "Why a good product brings the next customers",
  "width": 760,
  "height": 540,
  "mobile": {
    "width": 476,
    "height": 640
  },
  "cycle": {
    "steps": [
      {
        "id": "product",
        "label": "Better product",
        "note": "from feedback",
        "hubLabel": "delights"
      },
      {
        "id": "happy",
        "label": "Happy customers",
        "hubLabel": "stay on"
      },
      {
        "id": "word",
        "label": "Word of mouth",
        "hubLabel": "refer"
      },
      {
        "id": "growth",
        "label": "More customers",
        "hubLabel": "inform"
      },
      {
        "id": "revenue",
        "label": "Revenue to invest",
        "hubLabel": "reinvest"
      }
    ],
    "hub": {
      "label": "Customers",
      "note": "at the center"
    }
  }
}
Focus
Why a good product brings the next customers
Why a good product brings the next customersCycle of 5 steps: 1 Better product (from feedback); 2 Happy customers; 3 Word of mouth; 4 More customers; 5 Revenue to invest; the last leads back to Better product. Every step feeds the hub Customers (at the center). Links: Better product: delights; Happy customers: stay on; Word of mouth: refer; More customers: inform; Revenue to invest: reinvest.Better product → Happy customersHappy customers → Word of mouthWord of mouth → More customersMore customers → Revenue to investRevenue to invest → Better productBetter product → CustomersdelightsHappy customers → Customersstay onWord of mouth → CustomersreferMore customers → CustomersinformRevenue to invest → CustomersreinvestCustomersCustomersat the centerBetter product: from feedback1Better productfrom feedbackHappy customers2Happy customersWord of mouth3Word of mouthMore customers4More customersRevenue to invest5Revenue to invest
Why a good product brings the next customersCycle of 5 steps: 1 Better product (from feedback); 2 Happy customers; 3 Word of mouth; 4 More customers; 5 Revenue to invest; the last leads back to Better product. Every step feeds the hub Customers (at the center). Links: Better product: delights; Happy customers: stay on; Word of mouth: refer; More customers: inform; Revenue to invest: reinvest.Better product → Happy customersHappy customers → Word of mouthWord of mouth → More customersMore customers → Revenue to investRevenue to invest → Better productBetter product → CustomersdelightsHappy customers → Customersstay onWord of mouth → CustomersreferMore customers → CustomersinformRevenue to invest → CustomersreinvestCustomersCustomersat the centerBetter product: from feedback1Betterproductfrom feedbackHappy customers2HappycustomersWord of mouth3Word ofmouthMore customers4MorecustomersRevenue to invest5Revenue toinvest
Show chart data
Data for Why a good product brings the next customers
No.StepNotesHub link
1Better productfrom feedbackdelights
2Happy customersstay on
3Word of mouthrefer
4More customersinform
5Revenue to investreinvest
  • Cycle around a hub
  • Show a flywheel and what it feeds